With much ado you fail to tell
The requisites for writing well;
But what bad writing is, you quite
Have proved by every line you write.
“Aren’t we supposed to be the language’s caretakers? Or have we all become cynical marketers ourselves, including marketers of ourselves? Do you want to tell the truth, or do you want to churn out ad copy that happens to take the form of stories and reviews?”
Edmond Caldwell