Aren’t we supposed to be the language’s caretakers? Or have we all become cynical marketers ourselves, including marketers of ourselves? Do you want to tell the truth, or do you want to churn out ad copy that happens to take the form of stories and reviews?
“If we are indeed doomed to the comically convergent task of dismantling the universe, and fabricating from its stuff an artifact called The Universe, it is reasonable to suppose that such an artifact will resemble the vaults of an endless film archive built to house, in eternal cold storage, the infinite film.”
Hollis Frampton | “For a Metahistory of Film: Commonplace Notes and Hypotheses”