caldwell-marketing

Aren’t we supposed to be the language’s caretakers? Or have we all become cynical marketers ourselves, including marketers of ourselves? Do you want to tell the truth, or do you want to churn out ad copy that happens to take the form of stories and reviews?

Thought:

“We have to make films the way we write — that is, with our feelings. What’s so difficult in cinema is to find a way to express oneself, to make felt what one feels, instead of creating a story, a spectacle if you will, whether finely or poorly composed.”

Robert Bresson

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